Art Series Campaign // Swatch × Guggenheim Museum
Art Series Campaign, Swatch × Guggenheim Museum,
directed by @guillaumeallantaz, VFX by Disguys
Produced by @soldats.paris
Executive producer @the__idn
Creative studio @creative_doing
Creative direction @vincent_raineri @anecdote.work @creative_doing
DOP @cesardecharme
Project manager @delamarrevirginie
Post-producer @theo.dbl
VFX supervisor @nolannblettner
VFX artists @antoinedanion @j.mrcr @alaskanfx @evakertesz.design @l2onard
Color grading @eudesquittelier
Music and Sound @bmmnetwork
My responsibility was to create the Paint Splash Simulation on the windows for the Pollock inspired scene. Also created the Color Spread Simulation for the ground, which was used in the Monet inspired step close-up scene.
The project was a collaboration with Disguys / disguys.fr / Disguys Instagram
PAINT SPLASH
Final sequence featuring the effect
// Breakdown
Final composited still frames
Flipbooks of the first drafts, early R&D of the simulation
Flipbooks of centered splashes, R&D
Flipbooks of more defined versions, showing the progress of the effect as it was getting closer to the final result
Flipbook of the final version, multiple simulations were combined to achieve these exact shapes and forms
COLOR SPREAD EFFECT
Final sequence featuring the effect
// Breakdown
Final composited still frames
Flipbooks of the first drafts, early R&D and lookdev
Ripple distortion flip simulation approach
Pyro advacted fliptank simulation approach
Eventually an initial pyro simulation created by myself were used as an asset for the final pixels.
Back when I visited MoMA, I wouldn't have thought that I'd have the chance to channel that inspiration into a commercial project. It felt very special to pour that memory into 3D simulations for these two shots, it became a full circle moment.
